Another innovative ad campaign, this time on the web. Banner ads that randomly visits interesting British sites on each click-through. The adventure starts here.
Via Cool Hunting.Thursday, 15 February 2007
Cool but creepy billboards
An ingenious -- and a bit scary -- ad campaign by MINI USA. The talking billboards talk directly to motorists with unique personal messaged, using RFID.
The billboards generate customized content to owners carrying active RFID tags in real-time, using information provided by the owners. Messages will be spelled out in lights on billboards in New York, Chicago, San Francisco and Miami locations.Via Cool Hunting.
Wednesday, 14 February 2007
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