Cool but creepy billboards

An ingenious -- and a bit scary -- ad campaign by MINI USA. The talking billboards talk directly to motorists with unique personal messaged, using RFID.

The billboards generate customized content to owners carrying active RFID tags in real-time, using information provided by the owners. Messages will be spelled out in lights on billboards in New York, Chicago, San Francisco and Miami locations.

Via Cool Hunting.